ACTION PLAYBOOKS
Loop in Media Outlets
Talking about climate issues and all the solutions is one of the most important actions we can take as advocates—and the media is an important amplifier.
Choose your preferred media-focused playbook 👇
Pitch the media to do a story on a climate issue or solution
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Why bother? The media is in a unique position to effect change. As valued consumers of media, we have the power to pitch solutions-oriented stories to journalists and urge outlets to provide a more balanced narrative that includes both the real problems and the current solutions to avoid perpetuating cycles of inaction.
Estimated time: 30-45 minutes. Easy!
Use this playbook to:
Choose your reporters
Find their contact info
Reach out with your message
Convert to a social media post
Write an opinion piece for your local newspaper
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Why bother? Letters to the editor put public pressure on policymakers and help shape public opinion. A published LTE communicates a policy message to a broad audience, rallying support, AND if you mention your elected officials or other decision-makers by name, your published piece will surface in their media mentions and attract their attention.
Estimated time: 45-60 minutes (so worth it!)
Use this playbook to:
Pick a climate policy priority (we have a few suggestions!)
Choose your medium
Choose a publication
Write the opinion piece
Submit