ACTION PLAYBOOK:

Amplify a Policy Priority

Bring a climate solution to the attention of people you know

Step 1: Learn about a climate solution

Get up to speed by skimming an Issue Briefing linked below (look for the ⭐ to open Climate Changemakers’ featured climate policy solution). Get enough information to feel confident, but you don’t need to be an expert to be an effective communicator! More important is to find 1-2 key points that personally resonate with you. You’re crafting a narrative of why this climate solution matters to you, so that it’s stickier for your network.

Step 2: Pick your audience and the best format to reach them

Consider who you’re trying to reach and the best medium for reaching them. Think about the people with whom you discuss the news, current events, or climate change. Where do you have the most influence? Who will be the most receptive? Here are some ideas:

  • Your professional network with a post on LinkedIn or Bluesky.

  • Close friends and family with a text in the group chat

  • Your personal network with an Instagram story series. 

  • The public, algorithm-willing, with a video on TikTok or Reels 

  • A climate-specific audience with a post on Discord, Reddit, or in a relevant Slack community

Step 3: Create and share your personalized content

Create a piece of written or visual content that’s both personal and factual. Your goal: Educate your network on a climate policy priority in a way that will actually break through. 

Some tips:

  1. Grab facts from the Issue Briefing  

  2. Communicate why you care – which is, by extension, why your audience might care. If you’re having trouble articulating this, try the  Write Your Climate “Why” exercise.

  3. End with a link where folks can learn more and take action, whether it’s an explainer blog post, the current Action Plan, or the Hour of Action events feed.

  4. If you’re posting on social media, tag @theclimatevote on Instagram and BlueSky or Climate Changemakers on LinkedIn, and consider sharing the post in the #social-media-boost channel in Slack so others can amplify.

Quick and easy jump-start: Put your own spin on existing content! Share an explainer from the Climate Changemakers blog, repost on Instagram, Bluesky, or LinkedIn, or pull wonky articles from the Issue Briefing’s sources.

  • Whether you’re drafting from scratch or reposting with commentary, here’s an effective message arc:

    • 🤓 What did you learn: I just learned that [insert most interesting factoid]. 

    • ❤️‍🔥 Why do you care: This is really [emotional adjective like ‘exciting’ or ‘worrying’] because [why do you feel that way]. 

    • ✅ What did you do: I just contacted my state legislator who represents me in [your state capitol], which was honestly way less intimidating and way more empowering than I thought it would be. 

    • ❓ Invitation/Call to Action: If any of my people in [places where this is relevant] want to do this with me, I’m going to this action event next week: climatechangemakers.org/events

  • After you've shared your personalized content with your network, expand your amplification into other online circles!

    Reformat your post as a comment and get ready to share it as a comment on other posts and/or relevant discussion threads. The edge of the internet is the limit!

    To find relevant comment threads, browse climate-related content on LinkedIn, Facebook, TikTok, X, YouTube, Reddit etc. and paste your comment with a link to learn more.

    By doing this, you're connecting the dots and providing valuable insight and resources for an audience that’s already interested in the topic.

    For more info, Climate Changemakers has a whole Action Playbook on link-dropping!

Step 4: Try to 10x your impact

Now that you’ve taken this action, send a note to a friend – maybe a fellow changemaker – asking them to engage with and share your post on their own channels. You can even pass along this playbook to invite them to make a post of their own!

Network effects are powerful. Connecting others with opportunities to take productive climate action is a crucial step toward changing cultural norms and making real progress. We're not the only ones asking, “What more can I do?”. Answering that question for others is an important climate action.

And that’s it, playbook complete! Feel accomplished.
Thank you for taking action.

🎉 CUE CONFETTI 🎉

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