ACTION PLAYBOOK:

Amplify a Policy Priority

Let’s take action.

  • Raise awareness of a policy issue you care about.

    1. Learn about a climate policy

    2. Choose your audience + medium

    3. Create and share your personalized content

    4. Ask a friend to do it too

1. Learn about a climate policy issue

Before you can raise awareness about something you care about, it’s important to learn about it first. Understanding a climate policy issue is the first step to being a more confident advocate and effective communicator, and it enables you to connect the issue to other things your audience cares about. First, choose a policy issue that speaks to you from our Issue Briefings library and spend a few minutes digesting the content (we promise not to cause information overload!).

2. Pick your audience and medium

Consider who you’re trying to reach and the best medium for reaching them. Think about the people with whom you discuss the news, current events, or climate change. Where do you have the most influence? Who will be the most receptive? Here are some ideas:

  • Professionals and colleagues on LinkedIn

  • Friends and family on Facebook

  • Your personal and/or professional network on Instagram, Twitter or Threads

  • A topic-specific audience on Discord, Reddit, or in a relevant Slack community

  • Personal contacts via text and email

Looking for a conversation starter before you choose your audience? Every Issue Briefing has a section of “Quick Frames” which can be a helpful way to start thinking about how to frame the policy to specific people. You can also pull articles and resources directly from the Issue Briefing. Or try sharing some of our Climate Changemakers policy content from the blog or from one of our social media channels like Instagram, Twitter, or LinkedIn.

3. Create and share your personalized content

Create written or visual content that’s both personal and factual. Borrow heavily from the Issue Briefing for the facts, but the most important thing is to communicate why you care, and by extension, why your audience might care. (If you’re having trouble articulating this, try our Write Your Climate “Why” exercise). Even an infographic can benefit from this personal element.

  • Write a post on a social media platform like LinkedIn, Facebook, Twitter/Threads

  • Write a post on Discord, Reddit, or in a relevant Slack community

  • Record a video for TikTok or Instagram

  • Create a visual graphic you can share on Instagram or another platform

End your post with a concrete call to action that links to an Action Playbook or our Hour of Action events feed. If you create your own content, please tag @theclimatevote on Instagram and Twitter or Climate Changemakers on LinkedIn, and consider posting it in our Slack #social-media-boost channel so others can amplify.

4. Drop links!

Choose one link from our resources (a blog post or Issue Briefing), add one contextualizing sentence, then get ready to post it in as many relevant comment threads as you can find! To find relevant comment threads, browse climate-related content on Instagram, Facebook, TikTok, Twitter etc. and paste your link/sentence. This helps connect the dots for an audience that’s already interested in the topic.

5. Ask a friend to do it too

Network effects are powerful. Persuading friends and family to take climate action is a crucial step toward changing cultural norms and making real progress. Now that you’ve taken this action, send a note to a friend asking them to engage with and share your post on their own channels (or pass along with this playbook to invite them to make a post of their own!). And if your friend ends up taking action, don’t forget to let us know: you can tag @theclimatevote, email the post link to advocacy@climatechangemakers.org, or reach out to a staff member in Slack!

And that’s it, playbook complete! Feel accomplished.
Thank you for taking action.

🎉 CUE CONFETTI 🎉

© 2023 Climate Changemakers

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